EMO® Hannover 2013
Where manufacturing begins

EMO® Hannover 2013 will showcase:

"Intelligence in production"

Partner on the global market

In the past 20 years, international machine tool consumption has risen by 70 per cent. More than half of the world’s production output of machine tools is exported. From Europe alone comes one machine in two, delivered to more than 70 different countries.

This opens up major opportunities for the vendors of production technology who respond appropriately to regional idiosyncrasies and customers’ wishes, and are able to intelligently organise their capabilities for disparate markets. Harnessing technical expertise, comprehensive technological know-how and superlative process competence to meet customers’ wishes worldwide, this is the task, and one that usually entails severe pressure on costs and from competitors for the company.

“Customers want can-do partners on the global market”, says Schäfer. This means that the appropriate technical capabilities must be complemented by a global presence and responsive reachability, dependable customer support worldwide, and a comprehensive range of services, all the way through to local production. At the EMO Hannover 2013, around 2,000 firms from all over the world will be showcasing their corporate capabilities as partners for their customers on the global market.

Innovation for production facilities worldwide

Efficiency, quality, flexibility and availability constitute the foundations for any company’s success, irrespective of where its production operations are located. Minimal cost advantages are crucial in determining whether an order will be placed or not. And these are achieved by means of intelligent production technology.

The principal focus here throughout is to improve machinery concepts, control technology and software, tools and processes. With a continuous stream of innovations in all fields, the functionality of intelligent production systems is being constantly upgraded. Current customer requirements like changing batch sizes, an infinite number of different product variants, new materials, requirements for sustainability in production operations and much, much more constitute additional drivers for innovations. In order to handle these complex jobs, the demand for communication capabilities is rising. “Intelligence in Production” accordingly ensures that modern-day production systems are integrated into a company’s entire IT world.

How this functions smoothly, and what innovations are being offered for production facilities worldwide, will be showcased at the EMO Hannover 2013, the world’s biggest innovation forum in the metalworking industry.

Intelligent support for machine operators

For a vendor of production technology, however, it is not sufficient to accentuate his profile on the market solely with high-tech capabilities. The conditions encountered at customers’ facilities are highly disparate. "Quite generally, the requirements that machine operators have to master are becoming progressively more extensive and more complex", says the VDW's Executive Director Schäfer. Quality assurance, documentation, machine monitoring and maintenance or ensuring energy-efficient operations: these are just a few of the keywords in this context.

"Intelligence in Production" assists the operator to perform all his assigned tasks with maximised dependability, supported by tools like multimedial elements in the control system, web-based diagnostic systems, teleservice, innovative hotline concepts, and much, much more. In addition, specific training concepts ensure the customer of the requisite skills in-house on a long-term basis as well.

Finally, the adaptation of intelligent assistance functions to suit the particular market concerned, alone or in conjunction with local vendors, is an invaluable unique selling point for a vendor. The EMO Hannover 2013 will reveal who is able to offer this.


Press releases:


3 August 2012

EMO Hannover 2013 will showcase "Intelligence in Production"

EMO Hannover website:


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